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Social media outlets differ from traditional media in many ways including quality reach frequency usability relevancy and permanence. Additionally social media outlets operate in a dialogic transmission system while traditional media outlets operate under a monologic transmission model For instance a newspaper is delivered to many subscribers and a radio station broadcasts the same programs to an entire city. Since the dramatic expansion of the Internet digital media or digital rhetoric can be used to represent or identify a culture. Studying the rhetoric that exists in the digital environment has become a crucial new process for many scholars.